The Ant Farm Universe Value Guarantee:
No small print, no weasel words, no subtle escape clauses, just good old fashioned value backed by iron clad integrity.
We encourage you to compare!
Woven throughout our Value Guarantee, and in fact our entire business philosophy, is the motto "No Deceptive Practices!" As you read through the following information we believe you will come to understand and appreciate just how different and refreshing this approach is. Once you have completed your own evaluation, we are confident you will agree that Ant Farm Universe is truly the value leader among online ant farm retailers!
We invite you to review the Value Guarantee explanation in its entirety, or select a specific topic from the following index to jump straight to the information that interests you.
Whenever it is established by the manufacturer, Ant Farm Universe always displays the Manufacturers Suggested Retail Price (MSRP).
Ant Farm Universe never prices our products above the MSRP, either to show a grossly inflated discount, or to cover the cost of supposedly "Free" shipping.
Every offer, every fee, is clearly
disclosed and can be easily measured against the trusted MSRP benchmark. (If you are ever in doubt as to
what the true MSRP is for a given product, we urge you to verify the MSRP for yourself. You can do this
by contacting the manufacturer directly, often via the internet.)
Take a few moments to consider just exactly what low price guarantees are actually offering. What are the benefits they provide and do they really add any "Value" to the transaction for you as a potential customer?
First, virtually every low price guarantee carries multiple exclusions, qualifiers and conditions under which any possible compensation will be rendered. Such exclusions, qualifiers and conditions typically include...
Second, what do the exclusions really mean? The reality is that you as the customer are universally responsible for finding the lower price and reporting it to the guarantor. The burden of proof for any price adjustment lies completely with you! The ultimate authority to accept or reject your claim resides completely with the merchant.
Third, what is the psychology behind offering a low price guarantee? Merchants who employ low price guarantees are counting on you to believe that their pricing is the best available otherwise the merchant wouldn't be willing to guarantee that it is.
In fact, low price guarantees actually allow a merchant to set their price higher than they normally could. It is a financially astute marketing decision because such merchants know that only a tiny percentage of their customers will actually expend the time and effort necessary to find a lower price and go through the hassle of substantiating and submitting a price adjustment claim. It is far more profitable to pay out a 10% price penalty to a few fastidious customers than it is to do the market research that will enable them to price their products in a truly competitive manner.
This brings us to the final point and
our conclusions on price match guarantees. In any truly competitive market, merchants will sell their
products and services at the most aggressive price they can achieve while retaining enough profit to
stay in business to support you after the sale. If a merchant can only convince you to buy based
on an "unproven" claim to the lowest price, all the while hiding behind a paragraph
full of exclusions, qualifiers and impossible to meet conditions, who are they really looking
out for? You be the judge.
As part of our security commitment to you, AntFarmU.com uses "strong encryption" 128 bit SSL (Secure Sockets Layer) technology for the processing of every purchase transaction on our site. This 128 bit SSL technology is used to encrypt any sensitive data, (such as credit card information, as well as other personally identifiable information) which is required to complete a purchase. The incorporation of SSL makes it virtually impossible for the "bad guys" to steal your personal information for malicious purposes.
By accepted convention, there are two simple ways to determine if your transaction is utilizing SSL security measures.
The first is to look at the URL at the top of the web page. When you are on a normal, non-secure web page the URL will contain a standard address header like http://www.antfarmu.com.When you are on a secure web page the URL will contain a subtly different address header such as https://www.antfarmu.com. The "s" located immediately after http in the address indicates that you are viewing a secure page.
The second indicator of a secure page is the graphic display of a locked padlock icon, located at the bottom of the browser window. (For Mozilla Firefox the padlock icon is displayed in the address bar as well.) Even when you are viewing a "secure" page, if there is any unsecured content on the page, most current generation browsers will block the display of the padlock icon. Always look for the padlock icon to confirm that the page you are viewing is actually secure.
In addition to SSL encryption, AntFarmU.com utilizes the CVV2 code (Card Verification Value) as an added fraud detection/prevention measure on all credit card transactions.
The CVV2 code is a relatively new authentication procedure established by credit card companies. The CVV2 code is a security feature designed specifically for "card not present" transactions (e.g., Internet transactions), and now appears on most (but not all) major credit and debit cards. When enforced, the CVV2 code is proving effective in reducing fraud during internet based transactions.
The CVV2 code consists of three to
four digits, and depending on the card can be located on either the back or front side of your credit
card. The CVV2 Code provides a cryptographic check of the information embossed on the card. For this
reason the CVV2 code is not part of the card number and is not embossed on the card. Enforced use of the
CVV2 code requires the person making the purchase to enter the security code in order to verify that the
card is physically present at the time of the transaction. This prevents unscrupulous persons from being
able to make fraudulent purchases utilizing credit card receipts or credit card data captured during
We truly are committed to ensuring
the safety and security of every transaction at AntFarmU.com. While we can't guarantee that customers of
AntFarmU.com will never be targeted by unscrupulous and dishonest people, we can guarantee that we will
work with your credit card company to protect you from any financial liability for such attacks. View full details of our Safe Shopping
We will not under any circumstances
Satisfaction Money Back Guarantee...
The internet has been defined as a "pull" market. This means that the consumer is in charge of the interaction from start to finish. Since you as the consumer are in charge, you can seek as much or as little information as you choose. You can move at your own pace, leaving the web site at any time you choose. If you are considering placing an order, you can go through the entire process and decide not to place the order right up until you make the last selection to "confirm" the order, all without any pressure. In fact, in the final analysis, the biggest single benefit to the "pull" environment described is that you are never under any external pressure!
One of the more significant differences between doing business with a local retailer, as compared with an online retailer, is the fact that you don't meet with the online merchant face to face.Much of the input people use to determine if a person or company is trustworthy is totally unavailable in the "virtual" marketplace. You are unable to see their facial expressions, watch their body language, listen to their tone or even hear the words that are spoken. All of these visual and auditory clues are missing in the virtual world. The fact that the normal cues and clues are missing often makes people uneasy in the virtual marketplace. As serious as the missing reference points are, there are some offsetting benefits in the virtual marketplace.
In our effort to overcome the "lack of trust" factors inherent in the virtual marketplace, we have adopted and widely implemented our policy of transparency. In the most positive tradition of a "pull" environment, we have concentrated on making sure you have all of the facts available to make informed and well reasoned choices. You have detailed information about our security features and processes, about our policies and processes to protect your privacy, about our company structure and history, our physical address and even detailed information about the manufacturers we represent. The fact is you know more about Ant Farm Universe and the way we do business than you probably know about your local department or grocery store!
While many of our competitors may not be comfortable with such transparency and full disclosure, our overriding objective is to make sure you are comfortable! This is why our unsurpassed transparency includes the information in our Value Guarantee, the detailed content in our Manufacturer Information pages, our extensive Frequently Asked Questions section and our detailed company information pages.
Since the virtual world prevents our
speaking with you face to face, when you have a question or concern, we continue to make every
effort to ensure the communication we can provide is complete, accurate, and worthy of your continued
Ant Farm Universe will keep you
informed of any availability delays, including temporary out of stock conditions caused by prior
In addition to our shopping
friendly environment, we hope you will also take advantage of our efforts to provide an unsurpassed
knowledgebase about ant and insect habitats. Regardless of whether you are a professional
educator, a parent helping your child with his or her homework, or a student, we hope our Insect University will always be your preferred
source of Entomology related information.
On selected items, Ant Farm Universe offers honest to goodness Free
Shipping. Because we never inflate our prices to cover shipping, our Free Shipping offers are an
incredible value! Look for our "Ships Free!" icon which identifies these special
History & Strength...
Over the ensuing years, Interface Network expanded its focus to include management consulting, specializing in developing customized training for service and support managers.
Building upon its success in the service and support management niche, Interface Network entered the market of process analysis and improvement at the executive management level.
Interface Network's client list includes local, regional, and nationally based clients, located throughout the United States. Interface Network also serves an international clientele.
In August 2002, Interface Network incorporated as a privately held Idaho Corporation.
In 2005 Interface Network Inc. began
the process of transitioning its direct retail merchandising to the "virtual marketplace" commonly
described as the Internet or World Wide Web. In contrast to our somewhat limited product offerings of
1990, in addition to our own products, we now represent some of the most respected and innovative
manufacturers of specialty products in the world.
Copyright Interface Network Inc. 2005. All material contained herein is owned either by its respective owner, as cited, or by Interface Network Inc. All rights are retained by the respective Copyright owners. All materials published with the owner cited are used by Interface Network Inc. with the permission of the copyright owner. Any attempts to reproduce information contained on this site, without the express written consent from the owner, is prohibited and will be prosecuted.